WWF / BAHÍA NEGRA - LOS TRES GIGANTES DEL CHACO
Environmental Campaign · Mural · Art Direction · Visual Storytelling
Challenge: Translate a conservation message into a large-scale visual narrative rooted in the Paraguayan Pantanal.
Concept: Make endangered species impossible to ignore by transforming them into monumental “giants” within a human and environmental story.
System: Wildlife references + stylized characters + scale relationships + Pantanal landscape + conservation storytelling.
Execution: Developed the visual language from research and references, refined the composition through feedback, adapted the artwork for aerosol production, and directed the mural and documentary.
Result: A large-scale public artwork that turned conservation, place and community into one visual narrative.
ITERATION
FINAL DESIGN
EXECUTION
DOCUMENTARY / STORYTELLING
