STELLA ARTOIS - La Vida Artois

Challenge: Translate the La Vida Artois campaign into a physical brand experience that could also generate social content.

Concept: Extend the campaign from the finished mural into the experience of creating it.

System: Campaign → visual direction → mural → physical environment → social content.

Execution: Visual development → large-scale mural design → on-site painting → campaign content.

Result: A physical brand experience that extended La Vida Artois from the campaign into the urban environment and social content.

CAMPAING / STARTING POINT: La Vida Artois, the mural as as the visual centerpiece of a social-first audiovisual series.

VISUAL DEVELOPMENT: translating the campaign world into an illustrated visual language.

SITE ADAPTATION: A modular visual system adapted to different walls, proportions and architectural conditions.

EXECUTION: Translating the artwork from digital compositions into large-scale painted environments.

FINAL ARTWORK: Finished murals.

CONTENT: The mural's creation became the narrative for a social-first mini-series, documenting its progression from blank wall to finished work.

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