Challenge: Translate an environmental identity into a coherent family of institutional and promotional materials.
Concept: Build a visual world around native biodiversity and conservation, the "Rio Convention".
System: Extend the illustration, palette and institutional elements across multiple formats while maintaining consistency.
Execution: Stationery, notebooks, folders, bags, bottles, bookmarks and environmental communication pieces.
Result: One recognizable visual identity working consistently across diverse physical touchpoints.
MASTER ARTWORK
SYSTEM ADAPTATION
PRODUCT HERO
FULL COLLECTION
PRODUCT IN USE