KFC - Always Original
Challenge: Create a collection of original T-shirt designs around fixed KFC brand elements, while giving each piece its own personality.
Concept: Develop a flexible visual vocabulary that creates variation without losing KFC's recognizable identity.
System: Typography → illustration → graphic marks → stripes → texture → product references → brand elements.
Execution: Developed a series of apparel designs combining KFC's established visual codes with original illustrations, typography and graphic compositions for a live customization activation.
Result: A cohesive collection of distinct apparel designs designed to work together as one KFC activation.
VISUAL SYSTEM / DESIGN DEVELOPMENT
ACTIVATION
FINAL COLLECTION
