Challenge: Turn a branded giveaway into a branded object.
Concept: A modular illustration system translating HEi's music identity into a series of bold product graphics.
System: Illustration + color blocking + HEi brand elements → a flexible visual language across multiple compositions.
Execution: Developed the illustrations and adapted the visual system across the headphone packaging and product presentation.
Result: A cohesive custom headphone and packaging system that turned a promotional product into a branded campaign object.
ILLUSTRATION DEVELOPMENT
PACKAGING ADAPTATION
FINAL PRODUCT